Representatives from the performing arts centre with Kakiseni head Low Ngai Yuen (fourth from left) and MyTeksi marketing regional head Cheryl Goh (fifth from left).
Art lovers get discount on taxi rides to selected performing arts centres in the Klang Valley.
Performing arts enthusiasts have a reason to celebrate as Kakiseni and MyTeksi are offering a deal for users of the local taxi-booking smartphone application. Passengers will get an RM15 discount off their taxi fare if they wish to go to any of the pre-selected performing arts centres in the Klang Valley from now until April 27.
These locations are: Kakiseni Free Space, PJ Live Arts, Sparky Dawg Studio and DPAC in Petaling Jaya as well as KLPAC, Aswara and Istana Budaya in Kuala Lumpur.
Additionally, the public will also get to enjoy the discount for their ride to Stadium Negara, KL on April 27 – the 11th Boh Cameronian Arts Awards will be held there that day.
Founded by Kakiseni in 2002, Boh Cameronian Arts Awards is the only awards which judges “live” music, dance, theatre and musical theatre in Malaysia. The awards is dedicated to raising the profile of the arts in Malaysia and to recognise the contribution of artists in various areas of the performing arts and a total of 35 awards will be given out during the event.
“We’re fully supportive of Kakiseni’s initiatives. For two weeks, MyTeksi users will get RM15 discount on their rides to any of the shows’ venues. It’s practically free as our data shows the average KL city ride costs that much,” said MyTeksi marketing regional head Cheryl Goh.
She added: “We’re lowering the barrier to entry for our customers to make the arts accessible to everyone. No one should miss the many exciting shows lined up during these two weeks. This is Kakiseni and the Cammies after all.”
However, Goh is aware that there may be unscrupulous folks who would take advantage of the offer and use the discount for purposes other than to catch a show at one of the performing arts centre.
“That thought did cross our mind but we are looking at the bigger picture here. We want to drive people to these places to appreciate the art,” she said.
To use the discounts, passengers are required to download the MyTeksi application and use the #kakiseni hashtag when making the booking. If you wish to be part of the Boh Cameronian Arts Awards 2014, send your details to firstname.lastname@example.org.