Designed to Win by Design Museum, London. – Design Museum/AFP
Opening programme features ‘Designed To Win’, an exhibition of design and sports.
Starchitect Zaha Hadid’s vast Dongdaemun Design Plaza is set to open its doors in Seoul on March 21, marking the occasion with an international design exhibition.
The structure is the world’s largest asymmetrical free-form building, featuring three stories below ground, four above, and a total space of over 85,000sqm. It was designed to host exhibitions, conferences, fashion shows, concerts and seminars, acting as a cultural hub for the South Korean capital.
“The design was governed by the belief that architecture should enable people to think beyond existing boundaries, in order to reach innovative solutions,” states Zaha Hadid Architects .
The opening programme will feature Designed to Win, an exhibition developed by the Design Museum, London, which was first shown during the London 2012 Olympic and Paralympic Games. Designed by Urban Salon with graphics by Studio Fernando Gutierrez , the show explores the ways in which design and sports are combined, from the design of F1 cars to running shoes, bats, balls and bicycles.
It is part of a larger presentation, “Sports Design: Science, Human, Fashion and Victory,” which will be on display at the Design Plaza until May.