What we can learn about dealing with crisis from the MH370 incident

Sharing their expertise: In their book, Krishnamoorthy (left) and Kirkham examine how Malaysian officials fared in managing the media in the wake of the disappearance of flight MH370. Photo: SHAARI CHEMAT/The Star

A journalist and a crisis communications expert join forces to deliver a guide on dealing with the unexpected glare of negative publicity.

THERE is a common saying: “By the time you hear the thunder, it is too late to build the ark.” When unexpected crises occur, it always comes down to practice, planning and preparation – you can never be too ready for anything.