CUSCAPI Bhd is optimistic that its newly developed REV tablet will help the food and beverage (F&B) industry cut costs and increase revenue.
Its chief operating officer Eugene Ng said the tablet, which comes with various interactive features will provide customers with an easy method of ordering in restaurants and help to drive loyalty and other cross-selling initiatives in F&B businesses more effectively.
“We have thought through every single process in F&B outlets, which is why we developed this comprehensive customer self-service solution.
“Unlike the iPad, this is a simple device, which is not only handy, but user-friendly, durable and battery-operated, which can last up to eight hours,” said Ng during an interview at Chicago Rib House in 1Utama Shopping Centre, Petaling Jaya recently.
He said the company invested US$1.23mil (RM4mil) in research and development for the Android tablet, which was built by its 90-man software team in Suzhou in China. The deployment of the REV tablets in Asia was partly financed by Malaysian Debt Ventures Bhd (MDV), which provided RM13mil in funding.
Cuscapi aims to corner 40% of the 8,000 table-service outlets.
“In Malaysia, we have already rolled out REV in two Western F&B outlets and are working towards distributing to other major outlets in Kuala Lumpur,” said Ng, adding that a survey conducted in the two outlets, where the tablets were used, showed an increase of 15% revenue.
Ng explained the tablet not only cuts down the waiting time to order meals, but also helps ease the burden of waiters and reduce the task of training staff on products offered by restaurants.
He also said it is cost effective with the tablets compared with paper menus, which have to be updated from time to time.
“When an outlet expands its operations or when it becomes a chain store, logistics and inventory become a factor. An entrepreneur cannot visit 20 outlets in a day to check inventory and wastage.
“This device is efficient as it links the point of sales to the inventory enabling the business operator to keep track of it,” said Ng, adding that majority customers have also voiced their satisfaction over the device.
On whether restaurant owners need to purchase the device, Ng said a rental fee would be charged, but declined to disclose the figure.
“We would invest in its implementation, services and customisation of menus,” he said, adding that no entry fee would be imposed.
Ng said with the new solution, the company is looking at 30% growth in revenue for 2014. Cuscapi’s revenue hit RM60mil for 2012 and it did relatively well for 2013.
On expansion plans, Ng said it would be looking at incorporating loyalty point system on the device and installing more customer apps.
“This enables customers to make reservations as well as order their meals earlier, among other things,” he said, adding that it is also looking at expanding its operations into the Middle East and India.
Currently, Ng shared that Cuscapi is working on potential REV rollouts for customers in Singapore and China, which will be followed by other Asean countries such as Thailand and the Philippines int he first half of this year.
Cuscapi is a Bursa Malaysia listed company providing business management solutions for clients in over 29 countries. It is strong in the F&B industry, which contributes 90% of its revenues.