WITH the tagline “We believe that style should tell your story”, international multi-label boutique Common Thread (CT) believes that individuals have a story to tell through the way they dress.
“The tagline simply means that it is all about one’s personalised story. It is not about trends, but about creating a story that suits the individual,” said Viva Brasil Sdn Bhd vice-president for marketing Rachel Ang during a media preview at the outlet in Pavilion KL in Jalan Bukit Bintang recently.
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