Manulife Malaysia outperforms market despite industry decline


KUALA LUMPUR: Manulife Holdings Bhd has outperformed the market despite industry declines, recording a growth of 1.3% in 2022 against the previous year.

In a statement, Manulife said its bancassurance recorded 17% annualised premium equivalent (APE) growth despite the market shrinking by 7%, while Manulife Labuan recorded 21% year-on-year (YoY) APE growth. Its agency force grew 11% YoY.

“At Manulife, we are committed to helping the people of Malaysia secure a better financial future,” group chief executive officer Vibha Coburn said.

“Our customers have always been at the core of what we do, and through our solutions and services, we have the opportunity to make the lives of everyday Malaysians better,” she added.

“Now looking to the future, Manulife Malaysia is on a mission to provide greater access to the uninsured and underserved in Malaysia, making insurance more accessible to all with increased awareness, education and customer touchpoints through partnerships with lifestyle and digital providers,” Manulife said.

Growing on the momentum of 2022, Manulife Malaysia strives to continue its innovation in product design as well as its efforts to build awareness on health, savings, and retirement solutions.

“Focusing on value and quality, Manulife Malaysia is committed to provide a professional, digitally enabled agency force to better serve their customers, with improved efforts to spur recruitment through their agency leader corporation, coupled with various recruitment drives and activities,” it said.

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