“We are embarking on a new journey to re-launch two very familiar brands in Malaysia – Peugeot and Kia. These brands used to be very popular and we need to re-engage existing customers to give them confidence that as a new custodian, we are committed to ensuring that their ownership experience would be better and we will drive down their ownership cost, ” executive chairman Datuk Seri Ben Yeoh tells StarBizWeek.
Bermaz Auto Bhd
(BAuto) is very optimistic of growth opportunities for Peugeot and Kia cars in Malaysia, although the task is challenging given the Covid-19-ravaged economic environment, says the group’s executive chairman Datuk Seri Ben Yeoh.
“We are embarking on a new journey to re-launch two very familiar brands in Malaysia – Peugeot and Kia. These brands used to be very popular and we need to re-engage existing customers to give them confidence that as a new custodian, we are committed to ensuring that their ownership experience would be better and we will drive down their ownership cost, ” Yeoh tells StarBizWeek.
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