Koh Mei Lee, who is the head of corporate affairs of PPB Group Bhd and chief executive officer of GSC Group, said: “We have full confidence that the cinema industry is still healthy on a growth trajectory and it will always be around."
KUALA LUMPUR: The latest acquisition of MBO Cinemas by PPB Group Bhd
will allow the group to diversify into new growth areas and expand its revenue streams.
The expanded chain of cinemas would enable PPB Group to capitalise on the food and beverage (F&B) segment and increase the co-production of local content by its Golden Screen Cinemas (GSC) Movies to complement the movie-going experience and further expand its revenue stream, said Koh Mei Lee, who is the head of corporate affairs of PPB Group Bhd and chief executive officer of GSC Group.
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