Axiata expects rebound in telecom industry

Axiata deputy CEO Datuk Izzaddin Idris (pic) says the group is positioning itself to capture such opportunities, especially when the economy recovers which will lead to a pick-up in demand from businesses for higher connectivity.

For years, telecommunications providers have been dwelling in an endless cycle of capturing new customers. This includes deploying aggressive promotions to reach that goal.

But the coronavirus (Covid-19) fallout has changed the way in doing business and pushed contactless transactions and communication.