Proton's May sales boosted by 'intelligent features'


DRB-Hicom said its FY19 automotive sector revenue was at RM7.36bil as sales of Proton cars as well as models from other marques under the group rose.

KUALA LUMPUR: Proton continued to see strong sales growth in May with sales of 10,611 vehicles during the month led by car models with intelligent features.

In a statement, Proton said it sold 2,439 units of its first SUV, the Proton X70, while the Proton Persona and Iriz saw a total of 3,912 units sold, representing 36% of Proton's overall sales.

According to Proton, there have been over 10,000 bookings received for the Persona and Iriz so far.

The May sales figure represented Proton's highest in 46 months and a 51.3% jump over the previous month.

Total Proton sales in the January to May period rose over 70% compared to the same period in 2018.

"With a 70% increase in sales volume thus far in 2019, Proton is reaping some early rewards for its investment in products, people and sales outlets," said Proton CEO Dr Li Chunrong.

"The Company is hopeful of finishing second overall in total sales for a second consecutive month when overall industry sales figures are revealed by the Malaysian Automotive Association (MAA) and we are confident of being able to maintain our strong sales performance for the rest of the year." 

Proton also sold 3,610 units of its mainstay, the Saga, in May.

Sales of the model rose 41% over the first five months of 2019, ahead of a major update in the second half of the year.

In June, the automaker will be focused on building sales volume for the 2019 Exora among other models in the range as well as increase the number of 3S/4s outlets.

"Proton's strategy for the remainder of the year is to continue to grow our sales by introducing improvements to our current model range and improving our brand experience by opening more 3S/4S outlets as these efforts have obtained positive feedback from our customers. 

"These efforts will help ensure PROTON’s brand image is improved as we continue to redefine our brand values in preparation for the introduction of yet more models that are jointly developed with Geely in the future,” said Li.

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