DAN’s Lemonade ups the ante

Ruhana: When life gives you lemons, you make lemonade.

PETALING JAYA: Fresher than you – that’s the straight-up tagline which underscores Lemonade, the vibrant social and digital creative hub that has taken shape under the Dentsu Aegis Network (DAN) Malaysia umbrella over the past 18 to 20 months.

Emerging from an initial focus on digital PR, influencer marketing and creative, its managing director Ruhana DaSilva tells StarBiz that Lemonade has since upped the ante by offering a full-service strategy to enable clients to connect to search, search engine optimisation and paid media.