Vogiatzakis: Malaysians love their brands more than their global counterparts
PETALING JAYA: In the wake of global economic uncertainties, consumers are using their buying power to make a stand. And the power of consumers to impact change is greater than ever.
In Malaysia for example, it was revealed that a whopping 63% of consumers believe brands actually have a more important role than the government to create a better future. This was higher than the global percentage of 55%.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
