Sadoun: Epsilon will bring “an acceleration in data and platform that will position us as a clear leader in personalised experience at scale. — Reuters
LONDON: Publicis Groupe SA will pay US$4.4bil in cash to acquire Alliance Data Systems Corp’s marketing unit Epsilon, as the French advertising group seeks to deepen its digital expertise and expand in the US.
The takeover, the biggest ever for Publicis, was announced by the Paris-based company in a statement on Sunday, two weeks after it confirmed it was in talks with Alliance Data. Publicis shares rose as much as 4.4% to ?49.26 in early Paris trading.
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