FOR a number of years now, the world has been talking about how the likes of Uber and Airbnb have disrupted the transport and hospitality industries respectively. But is this what disruption really is about?
True disruption goes beyond a competitor invading another's turf. It begins from within an enterprise and how it thinks about changing its existing business model.
Disruption is significant in South-East Asia because it has 630 million people, half of whom are between 15 and 30 years of age.
The young ones now entering the workforce grew up in a world more connected than ever before. Their expectations in terms of speed of communication and ease of access to information have put a lot of pressure on traditional enterprises to adopt a digital culture in order to attract the new generations into their workforce.
These digital natives are driving change. They are interacting with brands differently from the generation before. But while young people may lead the way, it isn’t just a young people phenomenon.
They may be the catalyst for change but that does not mean it stops with them.
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