How Musk tries to control his public narrative


Musk had pledged to build the battery in the South Australian outback for free if it was not completed within the 100 days.

SAN FRANCISCO: Elon Musk is a master storyteller. Production troubles at the Tesla Inc plant? He’s building a submarine to rescue children from a Thai cave. The most-shorted stock on the market? He’s sending water filters to Flint, Michigan. Executive exodus? He’s drilling holes in the earth. Injuries at the Tesla factory? We’re living in a simulation.

Musk is never boring.

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