New premium: Prashant says personal is the new premium.
ENTROPIA, the consultancy meets agency, has launched a new offering called Roxy to help businesses deliver personalised marketing with a whole brain approach.
Roxy will be led by senior creative leader Md Shaidik, who in his last stint, was the global creative director at iFlix, overseeing digital creatives across 11 countries, as iflix expanded to become one of the most valuable new age companies in the region.
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