LONDON: Publicis Groupe SA, the world’s third largest advertising company, is staking a claim to be the best placed to triumph over structural market changes that are stoking investor concerns about the industry.
“We believe that we are the only ones who have the right assets to succeed,” Publicis chairman and chief executive officer Arthur Sadoun said in an interview ahead of an investor day yesterday in London. “We have a positioning that we think is the right one: be the market leader in marketing and business transformation.”
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