Overwhelming response: AirAsia ‘Pawsperous’ Chinese New Year video has garnered more than one million views on its Facebook page and YouTube channel to date.
WITH Chinese New Year just around the corner, AirAsia has launched its latest ad campaign to usher in the Year of the Dog, and the star of the campaign is none other than “Ah Boy”, the cute and playful Beagle in the carrier’s “Pawsperous” Chinese New Year video.
Created by Dentsu Aegis Network (DAN), the video tells the story of a family reuniting in their hometown for the festive celebrations, through the eyes of the family’s pet dog “Ah Boy”.
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