BUY online and pick up in-store. Lots of retailers are now offering this option in the US and elsewhere in more developed markets. Malls in Malaysia are already looking into it in the face of growing competition from e-commerce sales. In the future, instead of brick-and-mortar, Malaysian malls and retailers will be offering click-and-mortar services too.
According to consulting firm A.T. Kearney in a report from last year, the online retail market in Malaysia is expected to grow by 23% per year up until 2021, driven by electronics and media. Facebook Malaysia said last year that the e-commerce sector has grown by 47% from 2015 and was worth a little over RM10bil last year.