Angry Birds franchise keeps trooping on, thanks to Iron Maiden

Rovio returned to profit last year as the release of its Angry Birds movie helped boost game sales.

LONDON: Angry Birds maker Rovio Entertainment Oyj, valued at about US$1bil (RM4.2bil) in last month’s initial public offering (IPO), is now plugging English heavy metal pioneers Iron Maiden in its latest effort to increase the longevity of its main franchise.

Rovio Entertainment listed in late September and the company’s valuation fell short of earlier expectations. The Finnish game studio remains reliant on the Angry Birds franchise seven years after the game’s debut, and is faced with a challenge to update its various titles with features and content to keep players hooked.