Maybank group community financial services head Datuk Lim Hong Tat (left) and Maybank group chief strategy officer Michael Foong showcase the Maybank Alipay-enabled terminals.
KUALA LUMPUR: Malayan Banking Bhd
(Maybank) rolled out its first batch of Alipay-enabled merchant terminals in Malaysia as it focuses on growing number of tourists from China who spend about RM9b in the country.
It said on Friday this would enable the estimated three million tourist arrivals from China into Malaysia this year to use contactless payments.
Maybank group chief strategy officer, Michael Foong said the new Alipay-enabled terminals will not only provide a payment service that is swift, seamless and secure for visitors from China but also help enhance their travel experience in Malaysia, thereby helping to boost tourist spend.
The Alipay-enabled terminals allow contactless payment via QR code as merchants need only to scan the tourist’s Alipay QR code for a purchase transaction to be executed.
“Tourists from China form a growing portion of foreign visitors to Malaysia, and are estimated to spend some RM9 billion in our country this year,” he said.
Foong said this new capability in card terminals in Malaysia was crucial as Alipay is the world leading third party payment platform with 450 million users, over 80% of which are mobile users.
The Alipay-enabled terminals are available at major retail outlets such as Royal Selangor, Poh Kong Jewellers, Harrison Signature, Made In Malaysia, Mystical Borneo, King of Fruits, Sunway Resort Hotel, Sunway Clio Hotel and Sunway Pyramid Hotel.
They are also available at DFZ Duty Free, Eraman and merchants at Kota Kinabalu such as Imperial Seafood Restaurant, Ming Garden Hotel & Residence and Fish Market Restaurant.
He expects more merchants are scheduled to join the list in the coming months.
The new service follows the recent signing of a strategic partnership between Maybank and Ant Financial Services Group (Ant Financial) of China.
The partnership was to provide Alipay users travelling in Malaysia with contactless payment convenience in various outlets, ranging from high-end department stores and duty free shops to hotels popular with the visitors.
Maybank group community financial services head, Datuk Lim Hong Tat estimated that 80% of travellers from China carry the Alipay digital wallets on their mobile devices.
“As they are comfortable with contactless payments, our new terminals will not only facilitate their purchases in a convenient manner, but also help boost sales amongst our merchants.”
More merchants are currently being processed for enrolment into this programme to widen the reach for Alipay users when they come to Malaysia.
“As the leading card merchant acquirer in the country with some 38% market share, we aim to add and expand Alipay acceptance to our merchant base so that they are able to tap into this growing market,” Lim said.
Maybank is the leader in cards business in Malaysia with market share of 20.5% in card base, 37.8% in merchant sales and 17.9% in card receivables.
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