Media specialist agency rebranded as dentsu X

Yap: ‘The launch of dentsu X marks our entry into the next phase of our brand history.’

DENTSU Aegis Network has globally launched dentsu X, an integrated agency network combining best-in-class communication and media planning services, content creation, technology, data and behavioural insights.

Following the launch, the group’s current media specialist – Dentsu media – will be rebranded to dentsu X, and carry a new brand proposition of “Experience Beyond Exposure”.