The power of meaningful brands


Interview with OmnicomMedia Group CEO Andreas Vogiatzakis. — SAMUEL ONG / THE STAR

Study shows they consistently outperform the stock market

MEANINGFUL brands on average outperform the stock market of a country by a staggering 206%, up from 133% in 2015. This is one of the key findings of the latest 2017 Meaningful Brands, a global study from Havas Group that links brand performance to quality of life and well-being. The study was carried out from 2016 until early 2017.

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