National car maker eyes SUV market under partnership


Bestselling: Geely’s Boyue. The SUV is the fastest growing segment globally.

AFTER more than 12 months, Proton Holdings Bhd has finally picked Chinese carmaker Zhejiang Geely Holding Group Co Ltd (Geely) as its foreign partner to turn around the company.

In the last 15 years, Proton market share has been on a downward trend, due to fierce competition from cheap imports, and the company was making serious losses.

Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.

Monthly Plan

RM13.90/month

Annual Plan

RM12.33/month

Billed as RM148.00/year

1 month

Free Trial

For new subscribers only


Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Business , DRB , Proton , Geely

   

Next In Business News

Oil gains 1% on hopes of firmer demand
JPMorgan investors weigh CEO Dimon’s strategy, succession plan
Muhibbah rides on Cambodian tourism uptick
Feytech gears up for expansion to meet growing demand
Ready to rise up the ranks again
SC working overtime to combat spread of scams
Russia and Malaysia sign tax agreement
MGB ACHIEVES 23% PROFIT SURGE IN 1Q24
GDP up 4.2% in 1Q24
Chinese firms invest in ‘green’ jet fuel

Others Also Read