RHB targets 35% rise in new premier customers by year-end

Valuations remain attractive for RHB Bank

KUALA LUMPUR: The RHB Banking Group aims to acquire an additional 35% of new RHB Premier customers by year-end.

Since the re-launch of RHB Premier service offerings last July, the group has achieved a 31% increase in its affluent customer base as at December 2016.

“There is huge potential for this segment, as only 2% of the four million retail customer base are from the affluent segment as of April this year.

“The RHB Premier Signature Experiences, a five-star reward programme that defines the VIP experience, is a one-of-a-kind offering for our affluent customers.

“This programme rewards our customers with an exclusive lifestyle proposition which includes end-to-end travel arrangements, tailored to suit each customer’s unique interests, tastes, and preferences,” said RHB Banking Group group retail banking acting head Nazri Othman.

To be in the running to enjoy RHB Premier Signature Experiences reward programme, new RHB customers would need to invest a minimum of RM200,000 with RHB Premier selected investment products and maintain a minimum RM10,000 in RHB Current/Savings Account.

Meanwhile, existing customers will just need to top up their existing investment by another RM200,000.

All eligible RHB Premier customers will stand a chance to be shortlisted in the campaign.

Thirty shortlisted participants will be selected though a random selection process, from which eight who complied with the campaign criteria will be rewarded with a luxurious four-night stay in Bali, Indonesia, along with their loved ones.