Chief executive officer Alois Hofbauer(pic) said Nestle has tripled its e-commerce sales in 2016 versus 2015.
SHAH ALAM: Nestle (Malaysia) Bhd is eyeing better growth this year driven by the group's continuous product innovation in tandem with its successful marketing and trade promotions, says chief executive officer Alois Hofbauer.
He said on Thursday product innovation was one of the key pillars of growth for the company and contributed more than 10 per cent of the company's overall growth last year.
"On our target this year, we clearly want to continue to grow and deliver profitable growth, more than last year. Despite the challenging market, we are well prepared," he said.
He was spekaing to reporters after accompanying Minister of Domestic Trade, Cooperatives and Consumerism Datuk Seri Hamzah Zainudin, who visited Nestle's factory here.
Nestle (Malaysia) Bhd''s turnover including domestic, as well as, export business for the financial year ended 31 Dec, 2016 hit a record high when it crossed the RM5 billion mark, up 4.7 per cent.
Hofbauer said the company had always put Malaysians first in their hiring process where 100 per cent of the total workforce were Malaysians.
"We believe in investing into building our Malaysian talent to drive the company''s growth. "In 2016, we invested over RM11 million on training and development programmes for all our employees and have committed over 60,000 hours towards training the workforce," he said.
Meanwhile, Hamzah encouraged Malaysian companies to emulate Nestle''s work culture where they not only produced Malaysian talents but invested in automation programmes to reduce dependency on foreign labour.
He said the products from Nestle, a 100 per cent Malaysian workforce company, was well received in more than 50 countries.
"As we strive to achieve our objective of transforming Malaysia into a high-income nation, investments from companies such as Nestle into building up manufacturing capabilities and human capital development is a reflection of the global market's confidence in our nation's capabilities and prospects," he added. - Bernama
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