(from left) Mercedes-Benz Malaysia vice president (after sales, Mercedes-Benz cars) Heinrich Schromm, president and CEO Dr Claus Weidner, and vice president (sales & marketing, Mercedes-Benz cars) Mark Raine at the first quarter 2017 achievements and results briefing.
KUALA LUMPUR: Mercedes-Benz Malaysia (MBM) achieved its best first quarter (Q1) in Q1 2017, delivering 2,945 units to customers which translated into an 11% sales growth compared with a year earlier.
The wholesale distributor said in a statement that it maintained a leading market share of 2.3% in the premium passenger car segment.
“Being the pioneer and foremost innovator in the automotive business, our success is driven by our cutting-edge technology and commitment of placing customers at the centre of our activities. Our best practices have enabled us to immerse customers in a 360-degree Mercedes-Benz experience that encompasses both the best products and the best customer experience,” said Mercedes-Benz Malaysia president and CEO Dr Claus Weidner.
In Q1 2017, MBM’s locally produced limousines, comprising the Mercedes-Benz C-, E-, and S-Class, recorded a total of 1,820 units delivered to customers.
The Mercedes-Benz C-Class topped the list with 1,083 units closely followed by the E-Class selling a total of 610 units. The compact vehicles comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class recorded 434 units.
The joint venture between Daimler AG and Cycle & Carriage Bintang said the Mercedes-Benz C-Class topped the list with 1,083 units, followed by the E-Class with 610 units. The compact vehicles, comprising the Mercedes-Benz A-Class, B-Class, GLA and CLA Class, recorded 434 units.
A key contributor to the quarter’s healthy sales growth was the Mercedes-Benz SUV range, which recorded 594 units delivered to customers - a 247% jump compared to Q1 2016. Notably the Mercedes-Benz GLC marked a 306% growth, with 491 units sold.
Another growth segment in Q1 was the Mercedes-Benz Dream Cars range. Recording 93 units sold, this range saw a 365% growth against Q1 2016.
MBM continued to ramp up after-sales capabilities in Q1 with greater customer-centric features at touch-points nationwide. MBM has 30 dedicated dealerships nationwide at present, the newest being the Mercedes-Benz Cycle & Carriage Bintang Cheras Autohaus and the newly enhanced Mercedes-Benz Mofaz Kota Baru and Mercedes-Benz Mofaz Kuala Terengganu Autohauses.
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