PETALING JAYA: Mercedes-Benz Malaysia is optimistic of increased demand for its E-Class model following the introduction of locally assembled variants which are up to RM47,000 cheaper compared with the previous fully imported versions.
Launched yesterday were the E 200 Avantgarde which is priced (on-the-road without insurance but with GST) at RM348,888, the E 250 Avantgarde at RM378,888 and the E 250 Exclusive at RM383,888.
The E 200 Avantgarde is now cheaper by RM47,000 while both the E 250 Avantgarde and E 250 Exclusive cost RM42,000 less.
Mercedes-Benz Malaysia vice-president (sales and marketing, passenger cars) Mark Raine said that specifications between the new locally assembled cars and the earlier fully imported ones remained the same.
“With better pricing brought upon by local assembling while retaining the same features, customers will be getting more value for their money,” he said at the launch of the new E-Class here yesterday.
The E-Class comes with a luxurious interior, 2.0-litre turbo engine, nine-speed automatic transmission, LED headlights and an automatic braking system that prevents the car from rear-ending vehicles ahead.
Raine said the E-Class model which was launched locally in June last year in fully-imported form, had recorded sales of some 2,000 units to-date.
“The reduction in E-Class prices will certainly attract more buyers, even perhaps those who had never owned a Mercedes-Benz before,” he said.
Raine also unveiled a petrol/electric plug-in hybrid version of the E-Class which will also be locally assembled with deliveries to begin in the third quarter of the year.
The hybrid variant is expected to be priced just below RM400,000.