Islamic fashion brands such as Naelofar - the head scarf brand of actress and TV host Noor Neelofa Mohd Noor - are gaining popularity.
KUALA LUMPUR: Malaysia has many talented lifestyle entrepreneurs capable of moving onto the international stage.
Towards this end, the Malaysia External Trade Development Corp (Matrade) is aggressively helping and supporting them.
Lifestyle sector director Abu Bakar Yusof said local entrepreneurs, especially in the lifestyle segment, had huge potential to promote their products globally, moreso with modest Islamic fashion and halal cosmetics fast gaining popularity.
“Lately, the export of fashion and lifestyle products has been very encouraging and Matrade conducted various programmes for local entrepreneurs, such as seminars, workshops, hand-holding and ‘going export’ programmes for exporters.
“There is also a Bumiputera, Women and Youth Exporters Development programme for three years, including the training of local entrepreneurs, in finding overseas markets,” he told Bernama at the Asia Islamic Fashion Week 2017 (AIFW 2017) at the Kuala Lumpur Convention Centre (KLCC) on Saturday.
He said Matrade was also providing financial assistance to qualified small and medium enterprises (SMEs) in the form of e-Vouchers for reimbursement to companies.
Abu Bakar noted that Matrade had 36 trade and 11 marketing offices globally, including in England, France, China, United Arab Emirates, Australia, the United States and India, which helped in the promotion of local products.
AIFW 2017, being held from March 30-April 2, is a trade event designed at showcasing the blend of modest fashion with cutting-edge styles within the Islamic context.
Asia’s first Islamic fashion week in Malaysia has brought together 80 exhibitors from across the globe.
It is also a platform for sustainable and profitable Islamic fashion, covering lifestyle business networks and is open to traders and the public.
The event is supported by Matrade and SME Corp Malaysia in collaboration with the Islamic Fashion and Design Council. - Bernama