Ensemble’s application to join the Association of Accredited Advertising Agents Malaysia (4As) was rejected as it did not comply with the rules of the association, according to the association’s president Datuk Johnny Mun.
Mun has clarified that only a registered company can qualify to apply to be a 4As member. Ensemble, part of the IPG Mediabrands Group, is a “brand”, not a company. Ensemble subsequently applied to be a 4As member through Futureplay Sdn Bhd, an IPG Mediabrands Group company, but failed to qualify based on two administrative criteria. “The rejection of Ensemble bears no relevance as to whether they are a creative or media agency. Ensemble is aware of these requirements as clearly stated in a letter rejecting their initial application,” notes Mun.
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