NEW YORK: Alibaba Group Holding Ltd has struck a deal to become a top sponsor of the Olympic Games through 2028, betting that greater exposure to a global audience will help it reach consumers and promote its cloud computing business.
China’s largest online marketplace will become one of a dozen or so “TOP” Olympic partners, joining the likes of Coca Cola Co and Samsung Electronics Co in the highest rung of sponsorship at a cost estimated in the hundreds of millions of dollars.
