Lot 10 new look to attract young consumers - Business News | The Star Online

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Lot 10 new look to attract young consumers


KUALA LUMPUR: Lot 10 shopping centre, the iconic green landmark in Bukit Bintang, is halfway through its ongoing facelift and is on track to be a catalyst for the retail and entertainment district once again.

The mall, opened in 1990 by YTL Corp Bhd , will be anchored on four key drivers for its rejuvenation to attract the young tech-savvy consumers – youthful, fun, creative and connected.

Joseph Yeoh (pic), vice-president of YTL Land Development Bhd, the property arm of YTL Corp, said the retail industry in Malaysia is currently facing challenges, with an oversupply of new cookie-cutter malls and fast-changing consumer demand trends.

“We have started on the transformation to align our hardware and software developments with the new vision for Lot 10.

“A dynamic retail destination for youthful consumers with a trendy digital environment that excites, entertains and engages. It is no longer good enough to be just a mall, Lot 10 must become a social destination of choice,” he said after the exclusive media preview of the mall.

Slated for completion in the last quarter of 2017, the mall will see extensive transformation works including the installation of new escalators, lifts and redesigned car parks.

In line with attracting the youths, Lot 10 plans to collaborate with arts and design schools to creatively design spaces in the mall, as well as exhibit creations and artworks by young designers.

“It intends to serve as a space where the youth community gather not just to socialise but to also further their shared passions,” Yeoh said. — Bernama

Advertising & Media , YTL

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