Mobile marketing platform: (from left) Perry Ong, country manager, Malaysia and Brunei, Mastercard Asia-Pacific Pte Ltd, Yau Su Peng, director, retail innovation, BCorp, Safdar Khan, division president for Indonesia, Malaysia and Brunei, Mastercard Asia-Pacific, Tan, Markus Eichinger, vice-president, value added services, Wirecard, Chan Chun Fee, general manager, Wirecard Malaysia and Ooi Hooi Cheng, general manager, B Loyalty at the event.
KUALA LUMPUR: Berjaya Corp
Bhd’s (BCorp) unit, BLoyalty Sdn Bhd has launched its customer rewards programme, B Infinite, a lifestyle-focused loyalty programme that introduces mobile payment to customers.
In a statement, BCorp said with the introduction of the mobile payment, mobile-powered consumers on the B Infinite rewards programme would have greater control and convenience in addition to their own rewarding experience.
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