Lim: ‘BCW are not poor, they earn between RM1,000 and RM4,000, of which 34 of them falls into the middle class with 38 in the same class as professionals.’
Marketeers need to understand their spending behaviour
THE working class group, commonly known as blue collar workers (BCW), has of late grabbed international headlines – from the US presidential election to Brexit. Data have shown that the support of this group has propelled president-elect Donald Trump to victory and which voted for the UK to exit the European Union.
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