DENTSU Sports Asia (DSA), a subsidiary of Dentsu Inc (Dentsu), has entered into a four-year tie-up with the Olympic Council of Malaysia (OCM) that will enable the global sports marketing agency to exclusively market and acquire sponsors for Malaysia’s National Olympic Committee.
The OCM partnership further strengthens DSA’s presence in the region, building up to the Tokyo 2020 Olympic and Paralympic Games where Dentsu is appointed to advise and assist the Tokyo 2020 Organising Committee on the formulation of the Games marketing plan and commercial strategies, as well as provide support on sponsorship sales, servicing and the licensing programme.
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