Khairudin: ‘Both parties share the same goal, which is to end up in a long-term relationship that produces outstanding work that builds brands and corporate reputations.’
THE Association of Accredited Advertising Agents Malaysia (4As) and global consulting firm R3 Worldwide have jointly launched a guide book titled Finding An Agency to help marketeers and agencies plan and execute efficient and productive agency reviews that lead to stronger client-agency partnerships.
Given that the business and marketing landscape has become more diverse – multi-channel communications, technological advancements, and a shift in consumer expectations – there has been an expanded desire among marketers for specialty expertise and fresh perspectives to complement or replace existing relationships with advertising agencies.
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