BACK in early 2000, my company was the official distributor of Lycia personal care products for Artsana Group, Italy. As we were selling cosmetics, Lycia personal care products for ladies was a good fit in our product portfolio. We started off selling feminine hygiene wash which did pretty well in pharmacies and we subsequently launched Lycia hand cream.
After importing the launch quantities into Malaysia, we approached Guardian Pharmacy to register our products and to get shelf space for Lycia Mani hand cream. The buying manager was Mrs Wong Mei Chun who guided me through my early years of selling cosmetics. Sometimes with friendly advice, most of the time admonishing me for my poor marketing skills and lack of promotion budget.
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