Vida Beauty founder to speak

KUALA LUMPUR, 12 Feb -- Ketua Pegawai Eksekutif Vida Beauty Sdn Bhd Datuk Seri Dr Hasmiza Othman yang lebih dikenali sebagai Datuk Seri Vida.Trademark Qu Puteh Qu Puteh, Barulah Putih dengan dua jari berbentuk V di pipi sambil memuncungkan bibir memastikan Dr Seri Vida dikenali ramai dan diingati.--fotoBERNAMA (2016) HAK CIPTA TERPELIHARA

Beauty entrepreneur Datuk Seri Hasmiza Othman (pic), better known as Dr Vida, will be speaking at the upcoming Malaysian CMO Conference on Sept 6.

She may not be in mainstream marketing as we know it, but Dr Vida, who is the founder of Pamoga & Qu Puteh (Vida Beauty), is far from your usual marketing entrepreneur. The savvy businesswoman has redefined the promotion of local beauty products with a larger than life personality. Her trademark pose of two fingers lightly touching her chin and a sequinned tiara completes her look as a shining star in Malaysia’s beauty market.