(from left) Oppo Malaysia brand manager Chen Lu, Oppo global community manager and product expert Marton Barcza and local celebrity Nora Danish posing for a selfie with the F1 Plus. GLENN GUAN/The Star
KUALA LUMPUR: Oppo Electronics Sdn Bhd plans to invest RM42mil on advertising and promotion activities within the next one year.
Chief executive officer William Fang said the investment was aimed at enhancing the brand’s presence in Malaysia as well as facilitating its plan to reach up to 4,000 sales points by year-end.
“Currently, Oppo has 70 concept stores and 14 customer service centres nationwide,” he told reporters at Oppo’s ‘Selfie Expert’ F1 launch in Kuala Lumpur on Wednesday.
He said to-date, Oppo had a 30% market share in Malaysia and planned to increase it steadily over five to 10 years.
“Malaysia remains an important market to OPPO as the demand for smartphones is robust and this is a testament to the country’s resilient economy as well as the ease of access to high-speed mobile Internet,” said Fang.
The China-based company today unveiled the ‘Selfie Expert’ F1 smartphone with a 16-megapixel front camera, 13-megapixel rear camera, fast fingerprint reader and a next-level feature set, priced at RM1,198.
Oppo, founded in 2004, is a global technology brand and has presence in over 20 countries including America, Africa, Europe, Oceania and Asia. - Bernama
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