Customers’ input matters in branding


Hogg: ‘A two-way communication has proven to be a successful source of brand advocacy and intent.’

Hogg says Putra Brand Awards identifying the best products

THE upcoming Putra Brand Awards 2016, popularly known as the People’s Choice Awards, is intensifying its effort to identify the best products that lean towards brand advocacy and intent this year, according to IQ LeanLab chief operating officer (Asia-Pacific) Tom Hogg.

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Business , Tom Hogg

   

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