Pressure mounts on agencies

Vogiatzakis: ‘My biggest concern is how ad and communication agencies will need to navigate in the fragmented eco-system to continue to be relevant.’

They need to be relevant to consumer needs amid technology wave

IN order to compete and be in the race, advertising and communication agencies need to be on their toes and be relevant to consumer needs with the rapid changes in the way media is consumed, according to the new president of the Media Specialists Association (MSA).