Eco World to leverage on partnership to boost sales

Chang: ‘The BBCC is looking to be an interesting project with these partners.’

KUALA LUMPUR: Eco World Development Group Bhd will be leveraging on its partnership with Mitsui Fudosan to boost sales of the property developer’s budding 19.4-acre Bukit Bintang City Centre (BBCC) project here.

Mitsui Fudosan, Japan’s largest real estate conglomerate, will take up a 50% stake in developing a 1.4 million sq ft retail mall in the integrated development, while BBCC will also be working with Zepp Hall Network Inc, a subsidiary of Sony Music Entertainment (Japan) Inc to operate a concert hall right next to the retail mall.