MAS upcoming campaign to impact turnaround plan

Gameplan needed: MAS has yet to engage a new media agency as it is getting prepared to view media agencies presentations next week.

IT would be interesting to see how Malaysia Airlines (MAS) new advertising and marketing (A&M) campaign unfolds as it will be one of the important factors ensuring the success of turning around the aviation company.

As now, MAS has yet to engage a new media agency as it is getting prepared to view media agencies presentations next week.