PETALING JAYA: Commercial Radio Malaysia (CRM) has launched a new audience measurement system to provide advertisers and media buyers more insights into the listening habits of Malaysians.
In a statement, the association of commercial radio operators in Malaysia said it had appointed market research company GfK Malaysia its new research partner for the inaugural initiative in bringing together players in the radio industry to conduct the Peninsular Radio Measurement study.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!