Hofbauer: ‘The cost improvements also helped us to intensify our consumer promotions. This enabled us to move forward on our growth path, despite the soft consumer sentiment.’
PETALING JAYA: Food and beverage (F&B) giant Nestle (M) Bhd
captured 15.8% of the local F&B market last year, the highest recorded since in the last four years amid challenging consumer sentiment.
This was a 1.3% gain from the previous year’s 14.5%, higher than 0.2% to 0.5% increase between 2011 and 2014.
