SHANGHAI: After a mammoth marketing campaign, growing online chatter in China around Star Wars: The Force Awakens suggests that the latest installment of the hit franchise has a shot at breaking box office records in the world’s second largest movie market.
China is crucial if Walt Disney Co’s first foray into the world of Jedi knights is to earn a spot among the top-grossing films of all time.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!