Wider reach: Faisal says radio should always be part of advertisers’ thought consideration in building brand awareness and maintaining top of mind recall.
It’s banking on strong urban and semi-urban listenership to expand reach
THE Star Media Radio Group (SMRG), which is fast gaining foothold among listeners in the country, is banking on its strong listenership in the urban and semi urban areas to garner higher market presence amid competition in the radio business.
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