PEOPLE ‘N Rich Holdings, a group comprising advertising, branding, and marketing communications agencies, has launched Think, a proprietary training programme developed jointly with 95% The Advertising Academy.
It says in a statement that the programme, to be conducted over a three-year period, will focus on relevant training to meet the exacting demands of a growing industry driven by rapid changes in digital technology and consumerism.
“We often get caught up in the daily operational work with little time to spare in mentoring our talents,” says Lavinia Thurairatnam, director of strategy and integration at People ‘N Rich.
“This training programme is designed to equip them with the ability to lead conversations, sharpen their skills, originate and express ideas meaningfully.”
People ‘N Rich hopes to train over 50 people annually in various business disciplines.
Where the consumer journey was previously linear, today the journey has a more complex outreach.
“Even the ecosystem of a brand has been altered,” says Staff feedback from the initial round of training has been positive and very encouraging, says Janet Lee, director and trainer of 95% The Advertising Academy.
“Our training methodology is experiential involving practical hands-on training. They get as much as they put in.”
People ‘N Rich is part of the worldwide Hakuhodo Group, Japan’s second largest agency network with a global footprint of 68 offices in 18 countries.