PETALING JAYA: Cellular companies globally are losing billions of dollars annually as more people shift towards free text messaging via Blackberry Messenger (BBM) and iPhone's WhatsApp but the local celcos said there is limited impact of this new era of messaging on their bottom lines.
Ovum, a research company in its recent study said the shift to data-based applications such as WhatsApp and BBM had cost operators US$13.9bil in loss of short messaging service (SMS) revenues in 2011 and US$8.7bil a year earlier.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
