Oceania

Published: Monday December 2, 2013 MYT 6:00:00 AM
Updated: Tuesday December 17, 2013 MYT 2:25:35 PM

AirAsia X's Adelaide Takeover Challenge

Armed with just your camera you will face off with kangaroos at the Kangaroo Island Wildlife Sanctuary. That's just one of the six challenges of the AirAsia X Takeover Challenge.

Armed with just your camera you will face off with kangaroos at the Kangaroo Island Wildlife Sanctuary. That's just one of the six challenges of the AirAsia X Takeover Challenge.

An exciting new destination thanks to AirAsia X is now available and you have the chance if you’re up to the challenge to make it over to Adelaide for FREE!

ADELAIDE, the South Australian capital city has ben named by Lonely Planet as one of the Top 10 places to visit next year. AirAsia X has since Oct 30 introduced direct flights to that city.

It marks the start of more affordable international travel for South Australians and greater connectivity for Asians to fly between Kuala Lumpur, Malaysia and Adelaide, Australia.

It has so many attractions and great things to do as Adelaide is home to great food and wine, vibrant festivals and wildlife adventures. Any chance to visit can be considered a trip of a lifetime.

Well, guess what you have a chance to experience such a trip thanks to the AirAsia X Takeover Challenge. The “Takeover Challenge” campaign, is part of the airline’s social media campaign in promoting its newly launched destination.

The contest is a self-generated contest where finalists are selected by vote cast on videos submitted by contestants on the YouTube brand channel of AirAsia X Takeover (www.youtube.com/aaxtakeover). The finalists will then be flown to compete in a specific challenge in Adelaide, Australia.

Azran Osman Rani, AirAsia X CEO said, that the AirAsia X Takeover Challenge is part of our marketing campaign initiative within the digital space, leveraging on the YouTube social media platform. “This initiative would provide YouTube junkies to be creative with their own “Takeover” videos which would offer them a chance to participate in one of the challenges in reality.”

“Social media is all about engaging with the public and is an effective tool in enhancing awareness of our brand, products and services. We will constantly invest our time and efforts in social media as it’s currently the best channel in engaging the masses, creating a viral effect globally,” concluded Azran.

It is a joint effort between the airline and South Australian Tourism Commission.

Ready to swim, run and cycle through Adelaide? View of the Convention Centre over the River Torrens. Yup a triathlon is part of the AirAsia X Takeover Challenge.
Ready to swim, run and cycle through Adelaide? View of the Convention Centre over the River Torrens. Yup a triathlon is part of the AirAsia X Takeover Challenge.

AirAsia X is currently running the six different challenges on YouTube and the public may vote for their Top 3 favourite challenges. Some of the challenges involve the Great White Shark, kangaroos, oysters and singing! Intrigued much?

The Top 3 most voted challenges will then be part of the three rounds Takeover Challenge contest.

The selected challenges will be unveiled on Dec 9 and then submissions for the 30-second video is open to all those who wish to take part.

For further details on the AirAsia X Takeover Challenge, log on to www.youtube.com/aaxtakeover.

AirAsia X flies four times weekly to Adelaide.

Tags / Keywords: Travel, Travel, AirAsia X, Adelaide, Australia, contest, Takeover Challenge, South Australian Tourism Commission, AAX, SATC

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